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Put yourself on the map

Your location is one of your biggest assets, not just for the day-to-day running of your business but also for longer-term issues such as recruitment, social presence and brand awareness. Here's how you can connect within the local community and let people know that you are an employer of choice.

Why raise your profile locally?

  • Recruitment – be the first port of call for school leavers and experienced employees in your area and attract the best
  • Promotion – spread the word about your business to customers, clients and potential employees. Never underestimate the power of word of mouth – and how far it can travel
  • Reputation  –  become known as a reliable employer. Bad press sticks – but so does a good name. Make your reputation work for you
  • Social responsibility – you'll add value to your area not just in terms of employment rates. Make a difference

Build your local contacts

  • Press, websites and radio – local media organisations often have business sections. Hiring? Just want to shout about your business? They can get the message out – sometimes for free
  • Charities – if a local charity is organising a fun run, why not become a sponsor? You'll raise money and your profile – and let’s not forget the feel-good factor
  • Local Authority – stay on top of what’s happening in local and national government, including training, funding and recruitment opportunities
  • Business networks – other local businesses can help you weather economic downturns, boost morale, solve problems and celebrate successes. They know the challenges you face

Work with schools and colleges in your area

Use Marketplace to connect with local schools and colleges. Join a mentoring scheme, give talks about your sector, or offer work placements or internships. It all helps build interest in your business, and you never know - you may spot future talent at an early stage.